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SEO Training

Course Details

Module 1 (Basics of SEO)

  • What is Search Engine?
  • Why Google as your search engine?
  • Understanding the parameters that effect your SEO ranking
  • Pre SEO planning/strategy formation
    • Selecting the keywords / Keyword Research
    • Domain Name Selection
  • How the search engine works?
  • Understanding the concept of Page Rank
  • Effect of hosting on your SEO ranking
  • How does your Website Structure effects the SEO

Module 2 (On Page Optimization)

  • Website Analysis
  • Keyword Research
  • Google Webmaster Tools
  • Bing Webmaster Tools
  • Setting up Google Analytics Account
  • HTML Sitemap Creation
  • XML Sitemap Creation and Submission to Google
  • RSS Feed Generation
  • Robots.txt
  • Setting up your site’s navigation
  • Image Optimization
  • Hyperlink Optimization
  • Validating your website as per W3C standards
  • Canonical Tag Implementation
  • Title Tags Optimization
  • Meta Tags Optimization
  • On Page Optimization

Module 3 (Off Page Optimization)

  • Directory Submission
  • Blog Submission
  • Article Submission
  • Social Bookmarking
  • Classifieds Submission
  • Reports Generation
  • Link Building
  • Video Submission

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