Course Details

Module 1 (Basics of SEO)

• What is Search Engine?
• Why Google as your search engine?
• Understanding the parameters that effect your SEO ranking
• Pre SEO planning/strategy formation
  • Selecting the keywords / Keyword Research
  • Domain Name Selection
• How the search engine works?
• Understanding the concept of Page Rank
• Effect of hosting on your SEO ranking
• How does your Website Structure effects the SEO

Module 2 (On Page Optimization)

• Website Analysis
• Keyword Research
• Google Webmaster Tools
• Bing Webmaster Tools
• Setting up Google Analytics Account
• HTML Sitemap Creation
• XML Sitemap Creation and Submission to Google
• RSS Feed Generation
• Robots.txt
• Setting up your site’s navigation
• Image Optimization
• Hyperlink Optimization
• Validating your website as per W3C standards
• Canonical Tag Implementation
• Title Tags Optimization
• Meta Tags Optimization
• On Page Optimization

Module 3 (Off Page Optimization)

• Directory Submission
• Blog Submission
• Article Submission
• Social Bookmarking
• Classifieds Submission
• Reports Generation
• Link Building
• Video Submission